Bike tourism helps the bike trade

ragbraiThe bicycle business may be awakening to the potential for bicycle events and tourism, as many in the industry push to not only sell more cool bike stuff, but to support more riding.

The industry was represented more than ever at the National Bicycle Tourism Conference held in early November. Many came away intrigued by the potential for stronger ties between the business and bike-related tourism to get more people riding, and buying, more often.

This was the conference’s 25th year of existence. Much of its history was focused on bicycle events, but this seems to be evolving. A broader focus on “bicycle tourism” attracted a range of people interested in bikes, cycling event promoters, advocates, travel professionals, public officials, as well as some from the bicycle industry.

This year PeopleForBikes was the title sponsor, for the first time. Companies in attendance included Primal Wear, Advance Sport International, Pedego, and Bike Friday. Bicycle Retailer and Industry News was represented for the first time, as were the National Bicycle Dealers Association and Bicycle Product Suppliers Association.

The Adventure Cycling Association’s Jim Sayer talked about how bike tourism has become a huge and emerging sector in global and American travel markets. He gave examples of more states and regions focusing Continue reading “Bike tourism helps the bike trade”