Lower Price Points: The Next Big Thing?

usedbikejpgAre casual bike consumers being frightened away from bike shops because of sticker shock? Does the industry’s need to appeal to a wider range of people include offering good products for less?

A lot of independent dealers seem to think so, and many are taking steps to bring in more products that won’t scare people away. And while this may run counter to a basic business goal of achieving higher average ticket totals, many believe there is a downside to focusing only on those with a lot of money to spend.

While much of the evidence for a trend toward lower price points remains anecdotal, and average selling prices of new bikes continue to rise, after a tough 2013 a number of dealers are aggressively looking for options. A good case can also be made Continue reading “Lower Price Points: The Next Big Thing?”