Weather will continue to play an important role in the U.S. bicycle business in 2014, but other issues are driving a continuing soft market, according to a new analysis from the Gluskin Townley Group (GTG).
The report includes seven predictions for 2014 based on research, analysis of demographic trends and, alas, weather reports:
1. Weather will play an important role in 2014. GTG points out, “Mother Nature has her own timetable and sense of humor when it comes to the weather, but global warming and climate change have made weather an important factor impacting the U.S. bicycle business.”
GTG suggests that the industry adapt by taking advantage Continue reading “2014 Predictions: It’s More Than the Weather”