Crush showrooming now

matadorThe reaction to showrooming from bicycle dealers has been strong and generally negative since it first came into existence a few years ago.

The idea that a customer would walk into a retail store, smartphone in hand, and compare prices on-site rubs a lot of people the wrong way. It’s just so low.

Some choose to look the other way. Some ask phone-wielding customers to leave. Some ask that they put the phone away. But none of these responses helps the customer, and none are conducive to making a sale.

Dan Mann, president of The Mann Group, suggests a very different approach: smile and help the customer. With genuine enthusiasm, a supportive tone, and a welcoming attitude, showrooming can be the first step toward a positive business relationship, Continue reading “Crush showrooming now”

Complaining is not a strategy

amazondroneJeff Bezos, founder and CEO of Amazon, thinks the future of retailing might include drones flying to your home and delivering a package within 30 minutes of an order being placed.

Amazon already has the drones. Bezos demonstrated them in a 60 Minutes interview on CBS last Sunday. The so-called “octocopters” can carry up to a five pound package, fly to someone’s home using GPS, land the package, and return to the warehouse. The early models have a 10-mile range. Amazon is trying for FAA approval in a few years.

Amazon is also on a building binge with warehouses (96 and growing), is making huge investments in technology, and is offering same-day delivery in test markets with more planned. They’re also hosting data for the CIA.

The company claims to have 255 million customers at present, a number that certainly gets the attention of traditional retailers. The share of sales being made on-line also continues to grow worldwide, and that also gets the attention of retailers.

When asked about the disruption to traditional retailers from Amazon, Bezos was straightforward, “You gotta earn your keep in this world. When you invent something new, if customers come to the party, it’s disruptive to the old way.”

He also noted “The Internet is disrupting every media industry … people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.”

The future is also happening to the bike industry but a little Continue reading “Complaining is not a strategy”