Toy industry vs. Internet discounting: no time for play

toyLow-price Internet retailers are the scourge of many specialty industries these days, including toys.

A recent white paper from the American Specialty Toy Retailers Association (ASTRA) describes how the specialty toy industry, similar in some ways to the specialty bicycle industry, is helping brick-and-mortar stores effectively compete with Internet retailers.

Though mass merchants sell the largest volume of toys overall, there is also a network of several thousand specialty stores that focus on the higher end (“toys which generally are designed with a focus on what the child can do, rather than what the toy can do”).

These stores are important to the industry, Continue reading “Toy industry vs. Internet discounting: no time for play”