A formula for high profit bike stores

profitsaheadThe average bicycle retail store earns annual pre-tax profit of 5.5%, but the top 25% bring home nearly three times that.

Is this really possible? If so, how do they do it? Aggressive marketing? Super staff training? Facebook? Location?

Those are all important, but looking through the cold-hearted lens of a financial statement, the difference is much more basic: expense control.

The source for this is the NBDA’s biennial Cost of Doing Business study. The study focuses on the financial performance details of two types of stores, average and high profit.

They are similar in many ways, but when an average store owner locks the doors for the final

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